"People are Sheepish!"
Collective behavior is a type of social behavior that occurs in crowds
or masses. Riots, mobs, mass hysteria, fads, fashions, rumor, and public opinion are all examples of collective behavior. It is argued that people tend to surrender their individuality and moral judgment in crowds and give in to the hypnotic powers of leaders who shape crowd behavior as they like.
-Contagion theory assumes that people in a crowd act emotionally and irrationally because they come under the influence of the crowd’s impulses.
"Twitter and IG have room to grow!"
* References: http://sociology.about.com/od/C_Index/g/Collective-Behavior.htm
http://www.pewinternet.org/2015/01/09/social-media-update-2014/
http://www.pewinternet.org/2015/01/09/social-media-update-2014/